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China's best 10 innovative planning agencies
National project cooperation unit |
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Shao’s concept |
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Shao Honggeng
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Logo Designer of Expo 2010 Shanghai China |
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within the limit of congenital aspiration,
showing the lingering charm with totem,
emphasizing highlights in changeable images,
expressing the meaning with images and harmonizing with nature
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The amazing works and extraordinary achievements established his name as the world-class design master, the World Expo logo designer Mr. Shao Honggeng stands on the heights of the creative times to look at the world, based on scientific market investigation and serious academic research...... |
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The Shanghai Expo logo is based on creative writing of the Chinese character “世”, the shape of the character looks like three persons arm in arm, can be understood as a happy family, or in broad sense, the mankind represented by “you, me, he” in the pursuit of the happy life, further expressing the ideas of World Expo of “understanding, communication, happy gathering and cooperation”, and the active pursuit of people-orientation. |
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